In this article, we will tell you about the advantages of ordering this type of site as a landing page. Landing page (landing page) or simply “landing” is a site that is optimized to encourage the user to take action. Often, a landing page describes a specific product or service, its benefits, a detailed overview and arousing the desire of the client to purchase this product or order a service. Thus, when a client gets to your landing page or the so-called landing page, he will find out all the details and make a purchase. As practice shows, with this type of website, sales are faster and more convenient. Typically, a landing page is used as a tool to increase sales efficiency. Such a page makes it possible to connect advertising that is tuned to a narrowly targeted or wide audience.
What is the difference between a landing page and a multi-page site?
What is the difference between a landing page and a regular multi-page site? In a landing page, it is important not to make transitions to other sites, pages. Its essence is that the user gets to your page, sees a specific product or service there, looks at the description for it, prices and makes a purchase (conversion). And this is what you need if you are selling one product or service. We develop such sites purposefully in tandem with professional marketers. The main difference, however, is the amount of information presented on the landing page. It should be short and to the point. So that the buyer does not have the wrong information load. Everything is simple here is the product, here is the price, and here is the buy button. Landing pages also differ in design development. The design of the selling landing pages is more thought out in terms of marketing. It’s bright, dynamic and just screams “buy me”.
Advantages of landing page development
- Detailed description of one product or service on one page
- Maximum relevance of the page to search queries on its subject
- Incentivizes the customer to take a targeted action
- Easy navigation on the landing page thanks to the division into sections
- There are no unnecessary links that will lead away or confuse due to complex customer navigation.
- Easy conversion tracking and implementation of any CRM
- The ability to quickly launch an advertising campaign
- Relatively fast development, unlike a multi-page site.
- The ability to refine and scale at any stage of project development.
What are the types of landing pages
Conversion landing pages
. This is a sales system, a continuation of a contextual ad. After moving from the advertising platform to this page, the client receives specific information about the product and performs a targeted action. The main page of the site can also be used as a landing page. This solution will help with promotion, using SEO and contextual advertising to generate a stream of leads. Independent landing pages or microsites. Usually these are small resources on the Internet, designed for specific goods or services. Often used with contextual advertising and SEO.
Viral landing pages
. Attracts the audience with content, increases trust and entices to action, without displaying advertising content. Such pages are popular in social networks.
Order the development of a landing page using a real example or come up with everything yourself?
To order a landing page, it is best to understand the specifics of the business, invent everything yourself or turn to professionals. Our managers and designers will help you to develop a great landing page. Which type of landing is right for you, we select individually depending on your type of activity.
How much does it cost to develop a landing page?
Landing page development at a cost significantly reduces the budget, unlike online stores and other multi-page sites. But the price also varies depending on the complexity of the design and functionality. Our managers will help you figure out our prices for landings. You can find our prices in the block “Prices for creating a Landing Page” or calculate the cost yourself in Website Cost Calculator
What is included in the development of a landing page in our agency?
Landing development consists of the following steps:
- development of a prototype and terms of reference;
- sales design development;
- layout creation;
- responsive layout;
- training and support.
Order development, creation of a selling landing page
Order the development of a landing page in our studio. We look forward to cooperating with you. The main advantages when ordering a landing page in “IT-Lobster”:
- Creative, creative approach
- We have 2 professional marketers in our team
- Fast project deadlines
- Support and advice at all stages of project development
- You don’t need to think, we will think of everything for you and just send it to you for approval.
- Affordable prices that will pleasantly surprise you!
You can order Landing Page development from us on our website. It will be our great pleasure to develop a landing page for you. We are waiting for you in our cozy office at g. Kyiv, st. Sports Square, 1a.
